by: Carol Bryant
Have you ever been asked to write a product review for a company’s service or product? If you are a blogger or microblogger, no doubt you either have (countless numbers of times) or you will be courted if you are just starting out.
There are two basic tenets you must follow if you are blogging about a product or service that you did not purchase yourself:
1 You must disclose that you received the free product;
2 You must also disclose if you were paid. You do NOT have to disclose how much you were paid;
Disclosure is something that must be followed per FTC guidelines. If you read the BlogPaws blog on a regular basis, interact in our community, and/or attend a BlogPaws Conference, we stress the importance and legality of disclosure.
Brands that pay for bloggers to engage in a program know that disclosure is imperative and necessary. Are you aware of these other “must do’s” with regard to being paid to work for/with a brand?