In April 2010, the ASPCA launched a "friendly competition to inspire innovation and showcase successful, life-saving programs" called the ASPCA $100K Challenge.
The details seemed simple: shelters needed to save a minimum of 300 more cats, dogs, kittens and puppies from August through October 2010, compared with the same three-month period in 2009 to qualify for the grand prize grant of $100,000. The winner would be the shelter that saved the most additional lives in that same time period.








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