by: Carol Bryant
Celebrities are the influencers much of society looks to and tries to pattern themselves after, right? I mean if Jennifer Aniston is wearing it, someone, somewhere has to have "it." What if Jimmy Fallon does a skit that happens to feature a certain brand; that makes it totally now, current, and a must have item, right?
Move over celebs, today's new influencers are everyday people who have the tools to publish content online on blogs and with microblogging. These tools have made it easy for people to take what they know and their experiences and publish them to very large audiences. Today's influencers in the pet industry are pet bloggers. Is your pet blog influential? Where are these tools found?