BlogPaws - The Pet Social Media Resource

Art-Casso Video Contest Offers Chances to Win Cash plus Matching Charity Donations

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

Recently I assisted a company called Art-Casso with the launch of their one-of-a-kind pet video contest. Art-Casso is a small online retailer that sells NO MESS paint kit for pets that allows dogs and cats to paint with their paws and/or body.

The company was originally founded in 2006 with the idea that pets and owners could create paw paintings to cherish without making a mess. Joanna Sasso is the Company’s new president who's goal is to revitalize the Art Casso image. She believes that the animal-human bond can be enhanced through this interactive paw painting activity. What better way to create awareness of these products than with a promotion such as this video contest?

How to run Successful Sweepstakes & Contest Promotions

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

Social Sweeps^TM Marketing is what I refer to as utilizing an interactive promotion that offers a chance to win, integrated with at least one social media platform. Receiving discounts and promotions, including entering sweepstakes and contests, is one of the top reasons today that people will "Like" a business Facebook page.

People love the chance to win! Entering sweepstakes and contests is one of the most popular online activities, 2nd to search and email. 50% of online users enter sweepstakes at least 1x/month, 25% weekly. By integrating social media with them it enables people to access them easier and easily spread the word for you. With just a few clicks they can post on their Facebook wall that they just entered your promotion and they can then personally invite some of their friends to enter as well.

The term contests and sweepstakes are both used quite a bit when referring to any type of chance to win promotion. However, there are big differences between the two. Sweepstakes are conducted by a random drawing and the odds are based on the number of people that enter. Contests on the other hand are not games of chance such as sweepstakes, but instead are based on a degree of individual skill or uniqueness such as: