BlogPaws - The Pet Social Media Resource

Guiding Principles For Successful Blogging: Lessons Learned at BlogPaws 2013

Post by Blog Manager Robbi Hess

You started your pet blog hoping for... fame and glory? Recognition of your writing skills? To share the love of your particular pet? To earn money? Whatever your reason, you certainly had in mind that when you started blogging that you would be successful, right? While every pet blogger measures "success" in his or her own way, there are some steps you can take to propel your blog toward the level of success you seek.

This was the lesson imparted by Susan Getgood, author of Professional Blogging for Dummies and the vice president influencer marketing at BlogHer spoke to a crowded room at BlogPaws 2013 and imparted this information: 

Should pet bloggers work for free? It depends on ...

By Tom Collins

I don't know about your pets, but Chester, Emily, Olive, and Molly like to eat. Heck, Yvonne and I like to eat.

And a few free servings of dog or cat food, or a new bag of litter, or some kind of pet-focused book or video just don't provide enough nutritional value for all of us to survive on. Or keep us warm, cool, dry ... or pay for the electricity and internet, so we can keep blogging. You get the idea.

So my usual answer when bloggers ask about doing product reviews for nothing more than a sample of the product is, repeat after me: "STOP … WORKING … for FREE!"

More Big BlogPaws Announcements: What To Do On May 16

In case you haven't heard, the BlogPaws 2013 Conference is in full swing. From May 16 through May 18, pet bloggers, social media enthusiasts, pet brands and industry experts will descend on Tysons Corner, Virginia for three days of learning, growing, networking, and of course, "playing." Oh, and the whole thing is pet welcoming (w00t!)

As we inch closer to the big kickoff date, you probably want to start getting an idea of what takes place during those three days, right? We're growing so very much that we have a full day of sessions and things to do on Thursday, May 16th. You know the host hotel has sold out and we have nearby overflow hotels open that are pet friendly, right??? Don't wait on that, as we're expecting a sell out! Well, Thursday is definitely a day of things not to be missed. Here's the lineup, so start planning:

What Are You Putting Off?

What can you do right NOW to get the most out of your pet business? Shawna Schuh discusses the importance of not procrastinating in this short video tip. 

 

 

If you want short tips and ideas for doing better in your pet business, then Shawna Schuh, President and Chief Pet Wrangler of Women in the Pet Industry, shares some quick and quirky videos just for you! Shawna has expertise in business, communication and advanced people skills that can help pet professionals prosper! Check out these fast and fun videos that feature her top marketing dog, Stewart.  www.womeninthepetindustry.com

What Pet Bloggers Need to Know About the New FTC Rules

The FTC recently tightened online disclosure requirements. BlogPaws is the pet industry’s premiere resource for education, so we went to the expert on FTC, who will also be speaking on the topic during BlogPaws’ 2013 Conference.

Mary Engle brings her advertising law and rules of the road to bloggers into the speaker lineup. Why is this important to bloggers? After all, we aren’t print, right? Oh so wrong. In an exclusive interview with BlogPaws, Mary replies to the recent FTC online disclosure requirements and gives us some insights into her BlogPaws session. Here’s the scoop: