Post by Blog Manager Robbi Hess
Chances are, if you’re reading this, you are already a pet blogger. You could be facing some of the same issues that many of the bloggers that we talk with regularly face… I don’t have much traffic; Why should I keep blogging if I’m not making any money; How do I become successful in my pet blogging efforts. There are myriad answers to these questions, but it might be time to take a step back, look at your blogging productivity and perhaps rethink your blogging plan. Get back to basics.
Whether you’re a long time blogger or a newbie it’s never a bad idea to take a step back and look at your blogging goals and make certain you are on the right path. Here are my five tips for pet blogging 101:
- This may stir up some controversy but you need to determine whether blogging truly is a strategy that will help you reach your pet social media goals. Depending on the type of pet business/niche you are in, is blogging where your clients are? You need to understand your demographics in order to choose the right platform for your message. There are certainly many benefits to blogging, but you need to do your research and see what other blogs are covering the same topics in your pet niche or perhaps those in your niche find more success on social media platforms such as Facebook, Google+ or in the BlogPaws Community. Bottom line… know your audience. My personal thoughts… blogging is the best way to communicate with readers and pet lovers.
- When is the last time you blogged? If you decide that blogging is where you need to concentrate your efforts you need to make a commitment to it. Spend the time, and put the attention into not only crafting your posts, but to commenting on the posts of others and to replying to comments made to you. If you start the conversation, keep it going.
- Do you have a blog that is separate from your website? Is there a reason for this set up? If you’re going to blog, make certain the blog is integrated into your website as it helps with your search engine optimization (SEO) and also helps drive traffic.
- I’ve mentioned it in many posts, but have a blogging plan/editorial calendar in place. It never hurts to craft a mission or vision statement for your pet blog/pet business as this will keep you focused and on topic. Choose the categories for your blog wisely. Don’t incorporate too many categories or you will lose focus. Also, create an editorial calendar as this will help you avoid the “blank screen syndrome” – when you sit down to blog and have nothing to write about. Do you have a schedule for your blogging? For example, a day set aside to write all of your posts for the week or an hour every morning to get the research complete and the blog crafted? As with any endeavor, you need to make it part of your daily routine and stick to it. Again, an editorial calendar could be your best friend for making this happen.
- How are you doing? Are you tracking the results of your blogging efforts? Most blog platforms have an analytics built in. Make sure you check those as it can not only help you craft your editorial calendar (ie if you had a blog topic that garnered a lot of comments, you will want to blog on a similar topic again). Do you see more reader traffic on certain days of the week compared to others? If you leave your blog to “fend for itself” by not sharing information about your new blog post on your social media pages, does it see any traffic at all?
How often do you rethink your blogging plan? Do you have a clear mission for your pet blog? Are you on track with the results you’d hoped your blog would garner? We’d love to hear!