Guest post by Blog Manager Robbi Hess
Pinterest may be a women-focused site and I say, “what’s wrong with that?” I find it does take many hours of my day when I don’t set a timer…it’s easy to get lost in following pins to see what’s new on the pet front. If you’re in the midst of building your pet blogging brand, Pinterest is a tool you want to add to your social media arsenal.
Here are some tips to optimize the time you spend on Pinterest and how to organize your boards and your pins:
- SEO matters. Just as keywords matter on your blog, so too do they count on Pinterest. Can you personalize your pins or your boards with keywords? Add a geographic locator? Give it a name of a specific dog or cat or critter-specific moniker? Make the pin as searchable as possible.
- Remember hashtags. Just as hashtags help you become more relevant on Twitter, they can be used on photo sites such as Pinterest and Instagram. A hashtag provides the particular pin a “subject matter” heading and helps your pins be found. For example #poodles or #doggrooming or #blogpaws
- Show love to fellow Pinners. Embedding backlinks help you generate traffic. Add the URL into your pin when you share it.
- Make certain your blog posts and your website has a Pin-It button. Make it easier for visitors to your site to pin your information to their pages.
- Share your pins on your other social media sites. The best way to generate traffic is through sharing. Remember too, to share the love for the pins of others.
Do you have a Pinterest strategy?