Guest post by Blog Manager Robbi Hess
I know I've written about editorial calendars in the past, but some information bears repeating. The reason I was struck again this past week with the benefit of this powerful tool is I was under some tight deadlines for my clients and that, coupled with an impending cross country trip, could have caused stress if I didn't have my editorial calendars to fall back on. Whew! Saved by the calendar.
If you haven't taken the time yet to embrace the beauty and productivity your pet blogging can reap from an editorial calendar try these steps:
- Writing fresh content is not an easy thing to do even when you’ve been doing it daily for years. One problem many pet bloggers run into is “have I already written this post?” syndrome. After a while, believe me, content runs together; your editorial calendar helps prevent that. Keeping track of your content on an excel spreadsheet, is a great way to track what you’ve written and what you want to write.
- An editorial calendar will help you focus on a monthly theme. Remember, your themes for your blogging should be focused on what the readers want and expect from you when they come to your blog. Know your audience is a mantra you should repeat often.
- Set up your editorial calendar for a calendar year. Quickly fill in topics you know you want to blog about. Look for holidays or obscure celebrations and fill those into your calendar. Holidays can lead to great traffic for your blog because you’re writing about something timely and trending. Once you’ve filled in an overarching monthly theme, ie. January is the month you’ve chosen to blog about, “how to choose the best puppy for your family.” Once you’ve chosen the theme, you can fill in the days of the week in that month on which you will blog with topics that enhance and expand upon the theme.
- Your editorial calendar should also be used to help you adhere to a publishing schedule. If your readers have gotten accustomed to seeing a new blog post from you every Monday, Wednesday and Friday, fulfill their needs and stick to that schedule. When filling in the editorial calendar make certain you have a headline or article idea for each of the days on which you blog. Use your editorial calendar, too to fill in guest bloggers on your site.
- You may need more than one editorial calendar. This will depend entirely upon the type and amount of blogging you do. I currently maintain an editorial calendar for each of my clients and one for my personal blog and one for my pet blog, without those calendars I would be constantly scrambling for topics every time I sit down at my keyboard – with them, writing is a breeze.
Use your editorial calendars to help you market yourself on your social media sites. Note your social media platforms on the calendar and check off the dates that you’ve updated your social media with information from your blog. Do you use an editorial calendar? Is it helpful?