by: Carol Bryant
The pet market includes more than dogs and cats, and BlogPaws has long known this. If your pet wiggles, swims, chirps, slithers, scurries, scampers, meows, barks, or otherwise: BlogPaws embraces you.
The definition of "pet parent" has evolved in recent years as well.
“Pet parents today have hundreds of decisions to make and thousands of resources to consult for advice,” states Rose Hamilton, Pet360 CMO and General Manager.
BlogPaws embraces today's pet parent and a recent study from “Pet Population and Pet Owner Trends in the U.S." is quite revealing. How many of you can relate to these stats and information?
* The American Pet Products Association reports that 62 million households in the United States have a pet. Of that number, there are 78.2 million dogs and about 86.4 million cats sharing their lives with pet parents in the United States.
* Fish tanks are in 7.2 million households.
* Bird lovers, unite: There are about 4.6 million households shared with birds.
* Reptile lover? You aren't alone. There are at least 1.8 million reptiles sharing life with someone in the United States.
In a recently released study, it is revealed, "Compared to pet owners who have cats and dogs exclusively, owners of fish, reptiles and small animals are much more likely to have children under the age of 18 in their households (57% vs. 34%). " Interesting, isn't it?
Gerbils are heading to the vet, birds are being boarded, and iguanas are the recipient of toys. We have evolved into a multi-species generation, and again, BlogPaws embraces you.
"The spending power of owners of pets other than cats and dogs has a significant impact on the bottom line of marketers and retailers of pet products and services", according to David Sprinkle, the research director for Packaged Facts, the group responsible for the recently released report.