by: Carol Bryant, BlogPaws' PR Manager
Answer to the lead question: YES!!!! Raise a paw if you concur. Want the world to know you are an expert or perhaps find an expert resource for your blog?
Have you heard of HARO: Help a Reporter Out? Many of the pitches contained in HARO will give you a sense how to develop a good pitch and angle. Many, however, are shining examples of how not to pitch the media. BlogPaws' community member, Kimberly Gauthier, recently landed a spot in Woman's Day magazine thanks to a lead on Help a Reporter Out. Here's the scoop:
For Bloggers and Reporters: If you need sources for a piece, HARO has a section for this.
For Sources: If you are a credible source who wants to lend their expertise to the media, HARO caters to you as well.
Find Sources: HARO is a great way to find sources you might not have known were in existence.
Three times a day, HARO sends out emails in a variety of topics of your choosing: everything from travel to lifestyle to fitness. Scan through these emails to see if there are any sources to match your area of expertise or you may gain ideas for future pitches.
Getting Started with HARO
Visit www.helpareporter.com and follow the very user-friendly instructions on setting up an account. When you start receiving e-mails, they will be in indexed fashion like this:
********* INDEX ***********
Business and Finance
Entertainment and Media
In scanning through, you can decide if any of these call-outs pertain to your level(s) of expertise. If so, follow the instructions to an exact science. For example, if you are a bank teller, consider the second query above. If you are a construction worker with no bank teller experience, do not respond. I’ve had more irrelevant responses cross my inbox from HARO queries that I lost count. However, I had just as many stellar ones that were spot-on sources for my writing assignments and blog posts.
Bloggers should be using expert sources and able to provide proper credit and attribution to all quotes and expertise gained. HARO is a wonderful resource if used properly.
Have you ever used HARO?