Guest post by Blog Manager Robbi Hess
Don’t you wish there was a magic formula for writing the perfect pet blog post? Well, it may not be a magic formula, but there are some steps you can take to amp up the Google love and draw in the readers.
Here are my favorite seven magic bullets for a blog post that people will want to read:
- Find the perfect blog post title. Your title is what will make you most searchable on Google. If your post is titled, “How to write a blog post” you could certainly glean from the title what the blog is about but if you wrote, “Tips for writing a pet blog post that shines” is more exciting, isn’t it? You don’t want to give away the farm in your title, nor do you want to be so vague that the reader is perplexed. If you’re writing a list post (and readers love them, btw) put your list in the title, for example “Seven tips to writing a searchable blog post.”
- Jump right into the action of your blog post. The title will draw the readers in, but if you have to work your way up to the actual good stuff included in the post, you should step back and do some editing and cutting of content. Your first paragraph is the hook to grab the reader’s attention and keep them reading until the end.