by: Carol Bryant, BlogPaws' PR Manager
It’s a big year here at BlogPaws. In the fall of 2012, BlogPaws joined the Pet360 Media Team. Pet360 Media is the leading digital media network for pet bloggers, advertisers and publishers. By combining Pet360 Media’s expansive network of leading online resources with BlogPaws’ social media conferences and blogger community, the partnership creates the world’s most influential group of social advocates and professionals in the pet industry.
BlogPaws is more excited than ever to deliver the original social media network and conference designed by and for pet bloggers. We will continue to grow out pet-focused conferences and live events, along with our online community. The partnership with Pet360 Media will enable BlogPaws to up the “bark” and enhance its resources, support, and means to deliver more value to pet bloggers and micro-bloggers across the web.
Coupled with that great news, here are some pet blogging trends and predictions to look for in 2013:
Facebook will continue to be king. Although Google+ is coming on strong and is used as a necessary tool to help escalate your brand/blog on Google, it is predicated that Facebook will continue to thrive. In a recent column, social media guru Jeff Bullas, explains that Facebook will evolve and build its mobile advertising to allow seamless integration with apps and other platforms.
Moms matter more than ever: And pet parents, that is what we are: Pet moms and pet dads. The definition of “kid” has even evolved. Like it or not, many of us call our pets kids and definitely include them as members of the family. I am definitely of the “my dog is my kid” ilk. According to a report by readwrite.com, “much of the change in shopping behavior is driven by two key consumer groups: Millennials and moms.” Rejoice, pet bloggers—we are making a difference and we are targeted consumer group.
Pinterest will continue to soar: Social media guru, Kim Garst, recently reported that “Pinterest continues to be the fastest growing social media platform and is highly engaging. Over 80% of its users are female and of that eighty percent, 50% are moms.” You want to have pinnable images and things that are worth liking and sharing. Search the BlogPaws archives for ways to maximize your Pinterest account(s) and watch for Pinterest news at the BlogPaws 2013 Conference.
Sometimes less is more and lesser-known social media tools will continue to emerge. If you are like me, you end up wanting to pull your hair out trying to decide which tools work for you and which tools are just well, a waste of time. PRDaily recently ran a column that highlights 15 lesser-known social media tools from 2012. I am using a few; worth the peek.
Pet bloggers as a trusted resource: Our day has come! Pet bloggers have become a trusted resource that pet parents are using for their news, information, reviews, and up-to-date content regarding pets. Fellow BlogPaws community member and About.Com pet industry guide, Alissa Wolf, writes, Social media will have an even stronger impact on the industry in 2013, with more pet parents looking to these platforms for information about pet products and services.”
Are you predicting any trends for 2013 in the ever-evolving and rapidly growing world of pet blogging and microblogging?
Stay tuned and join the BlogPaws community; we’ll be a part of the trend setting, goal achieving, and best of all things social media for our pet bloggers and microbloggers.