When I launched Keep the Tail Wagging, a local marketing expert took the time to ask Google how many pet blogs were active and came back with a crazy number. I don’t remember what it was, but it was huge. I realized that I’m a minnow swimming in an ocean full of pet bloggers.
Just keep swimming. Just keep swimming.
A year later, Keep the Tail Wagging had over 14,000 followers on Facebook and Twitter. I was emailing regularly with PR professionals from major pet brands and coming home to fun packages for our dogs. I even had the courage to submit a proposal to be a speaker at BlogPaws 2013.
How did I get my blog to stand out in a popular niche? I just kept swimming.
Not everyone is interested in blog notoriety or making money. But I think pet bloggers have a bigger responsibility to consider. We have a powerful voice and a dedicated audience of animal lovers we can influence on a daily basis. This makes us very valuable to pet brands, rescue groups, and even the reputable breeders out there. The impact we can have on animal health and wellness is tremendous and that should inspire us to do more to stand out.
That being said, here are 10 ways to help your blog stand out in a popular niche like pet blogging.