by: Carol Bryant, BlogPaws' PR Manager
“Stop right up and don’t read my blog!”
Would you ever consider making that a headline for one of your pet blog posts? Akin to a carnival barker imploring folks to “hurry hurry, step right up, and check this out,” your blog should be inviting, easy to use, simple to navigate, and rich in content.
There are, however, at least eight ways you can get people to stop visiting your pet blog. Using these time-tested tips, your pet blog is least likely to be visited. Here’s how:
Make it hard for me to find the comments box: I keep current on a variety (over 100) of pet blogs, pet websites, and pet news sources in my Google Reader, with Google alerts, RSS feed, and emails. If I am taking time out of my day to read what you have to say but have a hard time finding the comment/reply option, don’t expect me, aka your reader, to comment. Knowing I am unable to interact with you, I might not return. Make it easy for me to find your comment/reply option.
Keep the load time at its absolute maximum: We’re all moving at the speed of light these days it seems. If your blog post/title catches my eye, but once I click to get there, your load take takes what seems like forever, I might not come back. Google has some great tips to speed up your load time.
Post content sporadically or rarely: Do you like getting your news now and then or do you like to stay current with what’s happening? Most of us like up-to-date information. Once your readers know your blog exists, take time to nurture and craft a blog post with regularity. Even if you decide to post once a week, don’t stray from that. Consistency breeds loyalty.
Ignore Social Bookmarking Sites: Though they aren’t everyone’s cup of tea, ignoring social bookmarking sites might keep a contingency of readers away. Sites like Digg, StumbleUpon and Reddit are all viable options for submitting your best posts. Monitor your analytics to determine which of these sites help increase your blog traffic.
Don’t worry about SEO: If content is King, SEO is the queen. I love the quote, “SEO, when done right, should never interfere with great writing." This was written by Rand Fishkin for SEOmoz.com. BlogPaws conferences feature sessions on SEO and its importance for pet bloggers. Write first, SEO optimize after, but ensure you have a plan in place.
Ignore Your Readers: Don’t engage with people and neglect reciprocating on their blogs to ensure minimum repeat visitors to your blog. Seriously, the first word in social media is “social”—it’s a two-way street. Talk to your readers, visit the blogs that visit you, engage with your audience. Content is king but interaction rules the online social media universe.
Make a super busy and overcrowded blog: Bells, whistles, and colors, oh my! Engage your inner creative self but keep in mind that people want something when they visit your blog. The least of their worries is how colorful or how densely packed the appearance of your blog happens to be. In fact, less is more. Streamlining a layout is the new norm.
Don’t join the BlogPaws community: With nearly 2,000 members, BlogPaws has become the premiere voice for pet bloggers and microbloggers. We engage with one another, share insider info, ask questions, and help each other on a daily basis. Joining the BlogPaws community is free, easy, and like any relationship: You’ll get out of it what you put in. Trust me, my career changed because of BlogPaws.