by Carol Bryant
Looking back, looking ahead. As we wind down 2012 and look forward to all that 2013 has in store, BlogPaws takes time to look back on some of our most notable moments and posts of 2012. Of course, there are way too many isolated moments, highlights, bloggers who have contributed, and conference memories to muster into one post, but we can reflect on 10 "must read" moments:
BlogPaws Joins Pet360 Media Team: Pet360 Media – the leading digital media network for pet bloggers, advertisers and publishers – announced today that BlogPaws has joined its organization. By combining Pet360 Media’s expansive network of leading online resources with BlogPaws’ social media conferences and blogger community, the partnership creates the world’s most influential group of social advocates and professionals in the pet industry.
BlogPaws 2012 Pet Blogging and Social Media Award Winners Announced: BlogPaws, the first online pet community to establish an offline social media conference, announced the twelve winners of the 2012 BlogPaws Nose-to-Nose Pet Blogging and Social Media Awards in an exclusive red carpet awards ceremony on Saturday, June 23rd at BlogPaws 2012 in Salt Lake City, Utah.
Pet Bloggers Have Purchasing Power Influence: In a study released by Trone Brand Energy, a reported 20 percent of pet bloggers are considered highly influential and have monthly readerships of at least 10,000 readers. Three-quarters of these influencers have blogged for at least three years in order to build a steady, loyal following. Influencers report dealing with at least six or more pet care brands from a marketing perspective.
BlogPaws Best of 2012 for Global Pet Expo Award Winners: BlogPaws attended Global Pet Expo 2012 as the Official Bloggerspondents. The show featured 894 pet product exhibitors and 2,484 booths covering 15 football fields. Coverage was spread through social media through Facebook, Twitter (using the hash tags #globalpetexpo and #BlogPawsGPE), Tout, Pinterest and the BlogPaws Digital Show Daily.
Interview with Jill Rappaport, Animal Advocate: As a BlogPaws Team Member I was lucky enough to be invited to the Purina Media event at Global Pet Expo this year where I got to meet Jill Rappaport, the Today Show’s Pet Correspondent. While I knew who she was and I knew she had made an impact on the life of many shelter pets, I did not realize just how big her heart is when it comes to animals. I believe she put it best when she said she has “more (pets) than a sane person, but less than a hoarder.” I think many of us can relate to that!
FAQs about BlogPaws: Everything you ever wanted to know but were afraid to ask about BlogPaws in one neatly wrapped package.
Fifty Things to Write about BlogPaws: This list is printable, so if you are like me and think “I have to remember to write this once I get home,” but then can’t recall that “a-ha” moment, here are 50 ideas for blog posts:
Do You Have A Marketing Plan For Your Pet 'Business'?: Regardless of whether you think you're just "blogging for fun" chances are you have an underlying reason for having put the time and effort into starting a blog, right? Robbi Hess put together her five quick steps toward putting together a marketing plan for your pet blog.
What Does BlogPaws Mean to Me? Yvonne DiVita, co-founder of BlogPaws, shares the down low on how BlogPaws has become a media company supporting bloggers from all over the world.
Be the Change for Pets: BlogPaws: At any given time, somewhere, a BlogPaws community member is doing something in the name of animals. Kristin Dewey, BlogPaws’ Special Projects’ Manager, shares the who, what, where, when, why, and how of these stories and how you can make a difference. To date, BlogPaws has donated over $55,000 in products and donations to groups in need through its conferences, and we are just getting started.
Bonus moment: Announcing the BlogPaws 2013 Conference, and ready for all that the pet blogging community has in store! Join us and Happy New Year!