by: Carol Bryant
A rose by another other name would smell as sweet. Shakespeare penned it and The Bard is quoted centuries later thanks to his content and his titles. Sounds a bit like what bloggers need to keep in mind, doesn’t it?
I tend to write my post and then come back to refine, or mostly, define my title. I talk to other bloggers who say they need a solid title from which to launch their content. Either way, the way you write what you write and how you summarize it into 50 or so telling characters can make or break a really good post. Here’s how you can make the most of your blog post’s title, thus attracting more views:
Is your title SEO optimized? Post titles are how users often times find your blog content. Search engines love properly optimized titles, so increase the likelihood of being found, and make the title eye catching and SEO appealing. Search engine optimization is crucial for success, and I’ve recently been schooled on this art by blogger Karen Nichols. Too much to cover here, but search the BlogPaws archives and join our community: We talk about SEO there, too.
Don’t Offer a Title That Doesn’t Deliver: If you write “Get Free Items for Dogs” but your post does not deliver as promised, I’m likely to get annoyed and not return. Be sure you can follow through on what you promised in a title. Good writers deliver. Great writers go the extra mile.
First Impressions Matter: In real life and in the cyber world, first impressions count. On average, I try not to go over 10 words or 70 characters in a blog title, but that works for me. I want you to know I have something to say and often times, less is more: Especially when the less delivers oh-so-much more in content. I’ll bookmark you and come back.
Consider Twitter: If someone retweets your title, you don’t want it to be 130 characters with little space to say anything else in a 140-character maximum tweet.
Be Different: According to HubSpot.com, off-the-wall, wacky titles pique readers’ curiosity, leading to increased open rates. Has this worked for you?
Solve My Problem: Five Ways to House Train a Dog would make me click on a blog post if my pooch was peeing inside despite all my attempts otherwise. Think about your reader and promise me a problem solved.
It is work to be concise, punchy, on target, SEO ready, and intelligent sounding all in one, but being a trusted pet blogger means you offer something others do not. A good title that delivers shows readers you value their time, deliver on a promise, and are worth coming back to time and again. Advertisers love traffic, too. Write on!