Guest post by Blog Manager Robbi Hess
You've committed yourself to writing on your pet blog a few times a week. Great plan! But, now what do you write about? It's a frightening thing... staring at that blank computer screen with your self-imposed writing deadline looming. What are you going to write about that you haven't already covered?
- Stay involved in the pet community. Subscribe to pet-focused newsletters and other pet blogs.
- Work on seasonal topic articles or “national awareness” days, weeks or months.
- Look at a blog you did before and see if you can reinvent it. Can you add new information? Update the topic completely?
- Are there any national trends? Can you make it local? For example, dog or other pet food recalls that cause health issues – talk to your vet and get more information to make it relevant and persona.
- Is there something going on locally that you can use and turn it into a bigger piece? A breed-specific event locally? Talk to those in attendance and then spin it into a blog that your readers can relate to in their own hometowns.
- Talk to the people you’re in line with at the coffee shop or veterinarian’s office. What are their concerns? What are they talking and thinking about? Answer their concerns in your post or use it to raise more questions.
- Start a mind mapping white board. Take a general topic then branch out from that topic to others. Mind mapping is a great way to brainstorm and many times fresh ideas will spring forth if you relax and let your mind run free.
- Look at magazines every time you go to the bookstore. Read magazine articles outside of your area of expertise. Yes, you’re a pet writer, but look at the trends in parenting magazines, for example, you’re likely to be able to find a way to spin a pet article for a parent-centric magazine for your blog.
- Ask your friends and family what they’re reading, what they’re concerned with, what they’d like to see on your blog.
- Get out of the house. Attend networking events. Take your dog to a different dog park and say hello to the people you meet. A change of scenery may help spark new ideas.
What are your best ways for finding ideas?