Saw a note on my Facebook page about the best time to add content. It's an article from Online Media Daily (part of MediaPost News), titled, "Most Effective Facebook Wall Posts: Short and After Hours."
Here's the low-down from Mark Walsh:
The analysis involved examining Wall posts on the Facebook pages of more than 200 Buddy Media clients from Jan. 30-Feb. 12, along with "Likes" and comments related to these posts. The companies included represented a range of industry categories, including entertainment, automotive, business and finance, fashion and health care.
Among the main findings is that posts should be short and sweet. Posts between 80 characters or less had, on average, a 27% higher engagement rate than those with more than 80 characters, but accounted for only 19% of all posts. That makes Twitter's 140-character limit on tweets seem long. Conversely, the study found full-length URLs in posts had three times higher engagement than ones using a URL-shortener.
The rest of the article is just as informative, with advice on which keywords work best when you're marketing products or holding contests, and which days of the week are best for getting attention. Walsh quotes from a "Happiness Index" gathered by Facebook, showing that activity on the "social network spikes by 10% on Friday." I found that very interesting (and yes, I mean 'very').
What have your experiences been on posting - days, times, content? Share with the BlogPaws Community.