Saw a note on my Facebook page about the best time to add content. It's an article from Online Media Daily (part of MediaPost News), titled, "Most Effective Facebook Wall Posts: Short and After Hours."
Here's the low-down from Mark Walsh:
The analysis involved examining Wall posts on the Facebook pages of more than 200 Buddy Media clients from Jan. 30-Feb. 12, along with "Likes" and comments related to these posts. The companies included represented a range of industry categories, including entertainment, automotive, business and finance, fashion and health care.
Among the main findings is that posts should be short and sweet. Posts between 80 characters or less had, on average, a 27% higher engagement rate than those with more than 80 characters, but accounted for only 19% of all posts. That makes Twitter's 140-character limit on tweets seem long. Conversely, the study found full-length URLs in posts had three times higher engagement than ones using a URL-shortener.
The rest of the article is just as informative, with advice on which keywords work best when you're marketing products or holding contests, and which days of the week are best for getting attention. Walsh quotes from a "Happiness Index" gathered by Facebook, showing that activity on the "social network spikes by 10% on Friday." I found that very interesting (and yes, I mean 'very').
What have your experiences been on posting - days, times, content? Share with the BlogPaws Community.








Thanks! I did not know this.
Posted by: Penelope CatFromHell | 04/11/2011 at 08:46 AM
Hi Y'all,
Didn't know this. My Human has twitter and facebook stuff automated, so rarely do we actually pay attention. Guess we should when we have something special to share.
Y'all come by now,
Hawk aka BrownDog
Posted by: Hawk aka BrownDog | 04/11/2011 at 09:36 AM
Love this -- and so true. I've read (and found) that the best times are either early in the morning, after people are home from work or on the weekend, with Saturday morning being extra good. Very interesting!
Posted by: Your Daily Cute | 04/12/2011 at 08:27 AM
I've noted some consistently better interactions using these strategies: (1) images are a must, (2) First few words need to contain the key words, in order to keep the readers engaged, (3) long posts seem to lose my readers, but I have not found they need to be as short as this article suggests...perhaps because I generally include an image to draw them in. Finally, it seems to help if that image is clearly related to the subject of the post.
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