According to writer and friend Sandra Beckwith, this article at The PR Coach is a winner. I have to agree.
Press releases are still a viable way to get the word out. And, many times you can use a free service to get started. The key to press releases is...the headline. As noted in the article, in order to get the editor, radio news director, or TV assignment editor to READ your press release, you need to give them a reason. Your headline should offer that reason.
Here are the some of the "worst" headlines ever, according to the PR Coach site, gathered from other great resources...
Does PAI YOU GUO Slim Capsules really work? Grammar please!
Cheap granite worktops affordable quartz countertops low cost kitchen worksurfaces -- SEO should not overrule news. Plus typos.
Login and Passwords To Ashley Madison -- What? Who? Who cares?
Now, for some really terrific headlines, click this link: Best Press Release Headlines Ever. Thank you, PR Web.
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