Every day I see this community jump in to help each others' causes in many ways, from financial support to social media promotion. It's what makes pet lovers so special. As important as it is to rally the community around your cause, it's equally important to show the results of your hard work. Showing impact keeps the momentum going, gets people excited and fosters continued support.
Sharing results makes your supporters want to help more. When we can see the impact of our participation we're proud to have contributed. And that's an addictive (in a good way!) feeling.
Our friends at PeoplePets.com just posted a wonderful photo gallery of pets who have been featured on the site in the past and have since found their forever homes. Each slide shares a story about that pet's journey. It made me feel so happy just scrolling through the photos and glad to be a PeoplePets.com fan.
BZTAT recently rallied the gang to help a local parking lot kitty named Okey. BZTAT did a great job sharing updates on the cat's progress, which made everyone who contributed to her care feel responsible for the success and that much happier that they helped. And after BZTAT shared the latest, that Okey is now safe inside with her, the donations continued to help with Okey's ongoing care.
Lynn and Frugal Dougal post the results of the Pawpawties and anyone can see the huge impact these monthly gatherings have made for so many animal organizations across the globe. Scan the results and tell me that doesn't make you want to keep attending!
So when the excitement of the promotional part of the campaign is over, don't forget to showcase the impact you and your supporters made. Results fuel the fire of compassion and keep the circle of giving strong!
Photo of Pesci courtesy of PeoplePets.com








Yes, I agree with your sentiments 100%. Success stories help supporters know that their support is making a difference in the lives of animals. But there's another edge to success stories that I've found to be invaluable... the stories keep the staff and volunteers of those organizations healthy and inspired, too.
I can't say how wonderful it is to get an email, letter, or picture from our adoptors with an update on the pets that we found homes for. We love your stories, we LOVE your pictures... it brings us a lot of joy knowing that an animal that came from dire straits, is getting the love and care they deserve.
It's really medicine for the soul.
When he speaks, Mike Arms states that the animal welfare sector has the highest suicide rate of any type of marketplace, non-profit, or public sector... because some are asked to kill that which they love and serve. A letter or update seems small, but it could make the difference in their day, their week, or even their month.
I appreciate the supportive tidal wave of action this community has begun. You all are amazing! Thank you for all your hard work for animals.
Warmly,
Marcie Grube
Posted by: Helen Woodward Animal Center | 11/03/2010 at 10:35 AM
Marcie, thanks for the comment. You are SO RIGHT. It's important to keep those in "the trenches" inspired in the knowledge they ARE making a difference and knowing their community appreciates and supports them.
Posted by: Caroline | 11/03/2010 at 11:50 AM
Thank you so much for mentioning my special little Okey the Studio Cat, formerly Okey the Parking Lot Kitty. I usually leave the actual rescue activities to others and give through PR and fund raising for charity groups. But when this needy little creature crossed my path, I couldn't ignore it.
I have to thank Dorian of Your Daily Cute for giving me encouragement and helping raise money for Okey. I also want to thank Jill from a local pet rescue for providing me a live trap and for coaching me through the process of catching Okey. Networking is the most amazing thing!
Okey is still very timid, but is starting to trust me. We visit the V-E-T tomorrow to get the works done! I will post about how that goes on Friday.
BZTAT
Posted by: BZTAT | 11/03/2010 at 02:18 PM
The gallery at PeoplePets was pretty neat. I have never heard of that site so thanks.
Posted by: Ben Halverson | 01/28/2011 at 11:00 AM