Every day I see this community jump in to help each others' causes in many ways, from financial support to social media promotion. It's what makes pet lovers so special. As important as it is to rally the community around your cause, it's equally important to show the results of your hard work. Showing impact keeps the momentum going, gets people excited and fosters continued support.
Sharing results makes your supporters want to help more. When we can see the impact of our participation we're proud to have contributed. And that's an addictive (in a good way!) feeling.
Our friends at PeoplePets.com just posted a wonderful photo gallery of pets who have been featured on the site in the past and have since found their forever homes. Each slide shares a story about that pet's journey. It made me feel so happy just scrolling through the photos and glad to be a PeoplePets.com fan.
BZTAT recently rallied the gang to help a local parking lot kitty named Okey. BZTAT did a great job sharing updates on the cat's progress, which made everyone who contributed to her care feel responsible for the success and that much happier that they helped. And after BZTAT shared the latest, that Okey is now safe inside with her, the donations continued to help with Okey's ongoing care.
Lynn and Frugal Dougal post the results of the Pawpawties and anyone can see the huge impact these monthly gatherings have made for so many animal organizations across the globe. Scan the results and tell me that doesn't make you want to keep attending!
So when the excitement of the promotional part of the campaign is over, don't forget to showcase the impact you and your supporters made. Results fuel the fire of compassion and keep the circle of giving strong!
Photo of Pesci courtesy of PeoplePets.com